Wildlife conservation is reliant on future generations. Therefore, more should be done to educate the children of Aotearoa, New Zealand, about the importance and uniqueness of our native species. The critically endangered Kākāpō is a rare flightless parrot, the largest in the world, but there is only 252 Kākāpō left. Since there are so few Kākāpō, each are named, and they have very distinct personalities. To engage children, the information needs to be fun, captivating, and informative.
These research posters communicate different aspects of the species, which, when put together, conveys a clear and consistent narrative. They introduce the Kākāpō; show the threats to survival; and look into possible conservation initiatives.
Sirocco Nut Bar is a multi touchpoint brand design that aims to confront, engage and inform the future caretakers of Aotearoa, New Zealand about the critically endangered Kākāpō. It comprises of box packaging, individual bar packaging as well as collectable cards.
A Nut Bar box is the perfect surface to place this information. It has multiple flat surfaces which have been used to display graphs, maps and charts that communicate the essential facts about the Kākāpō. It is also an everyday object that children come across. On the box, clear and concise symbols help the viewer navigate the information with type hierarchy and rules.
When opening the box, you will find six Sirocco Nut bars and three flavours, Double Choc, Fruit and Nut and Honey Almond. The design of the bar is relatively simple yet effective. There is an image on the front of a Kākāpō and an interesting fact about the bird on the back of the bar.
As well as the bars in the box, you will find three collectable cards. Each card has a different Kākāpō on it and facts and stats about that specific bird. Kākāpō aren’t located in the wild but instead on conservation islands. Therefore the aim is to collect as many as possible to ‘meet’ as many Kākāpō as possible. Each Kākāpō has its own personality, so doodles have been placed around the bird to communicate the characteristics of each Kākāpō. On the back of each card is a QR code which, when scanned, links to the Kākāpō recovery website where children can learn more information about the Kākāpō.
Third year Narrative Information design paper - 2022
