Sort Your Sh*t is a multiple touchpoint campaign targeting Gen Z who are in the transition into adulthood. Young people are struggling with the transition from high school into the real world. There are resources to help, but they are spread far and wide across all different mediums. This makes it challenging to find information, especially if the young person doesn’t know what they’re looking for or where to find it.
Gen Z love podcasts therefore the main component of Sort Your Sh*t is a podcast app that is a curation of the best podcasts about all things adulting. Multiple touchpoints such as posters, social media, website and in person experiences all encourage the user to the app.
The Campaign
Social Media
Website
Podcast app
Third year Visual Communication Design paper (Group project)- 2022
